6 Key elements that make your Content Marketing more International Friendly
The internet has become a global community where people from every corner of the globe come together to learn, create, and connect. In fact, according to a study conducted by Pew Research Centre, nearly half (47%) of American adults use the internet to gather news, while almost three quarters (73%) use social media sites such as Facebook and Twitter.There are some important factors for global content marketing that need to be included in your content briefs even though the processes of content marketing are the same regardless of the market.
Diverse Personas
The internet has changed everything from how we communicate to how we learn. As technology continues to evolve, our ability to access information grows exponentially. Your segments and personas may be similar in another culture but with small differences or they may be completely different. Understanding the personas for the international market is quite crucial.
Understanding different platforms
For instance, the most popular search engine Yandex is used in Russia, and Baidu in China. Twitter is not the most popular microblogging platform in China; it is Sina Weibo.
Cultural differences
This is particularly true when humour is involved. What is humorous in one nation may be quite offensive in another. Culture stems primarily from the decisions and behaviours of the leadership team.
Legal repercussions
For instance, in China, content on Baidu may be restricted to comply with local laws. The laws governing speech freedom and the right to be forgotten, as well as those pertaining to privacy, vary by nation and location. Make sure you are familiar with the essential laws and how they relate to your campaigns.
Seasonal events
The importance of holidays like Bonfire Night, Chinese New Year, and Thanksgiving varies greatly depending on where you are in the world. On the other hand, holidays like Christmas and St. Patrick’s Day are frequently observed in nations that have no particular connection to the celebration but yet take part in it.
Localization
While it may be tempting to simply have your excellent content translated, doing so may result in you losing the intended audience.Writing and editing your content by native speakers from the area will guarantee that it is both linguistically and culturally appropriate.
